The Centers for Disease Control and Prevention (CDC) is launching a national hand hygiene campaign—Life is Better with Clean Hands. The campaign targets adults, with special emphasis on parents and caregivers, so they can help raise awareness about the importance of handwashing at key times in both homes and public settings, such as before cooking or after using the bathroom.
Through the campaign, CDC aims to help adults feel confident that they can overcome obstacles to handwashing and to remind them about the importance of washing hands after using the bathroom and while preparing food. The campaign also encourages parents to be handwashing role models for their children and to teach them how and when to wash their hands.