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Maximizing High Impact HIV Services Using Social Marketing

August 19, 2015 @ 2:00 pm - 3:00 pm

This National Minority AIDS Council webinar will raise the awareness, primarily of HIV prevention staff in community based organizations, of the benefits of the following:

  • Understanding the 4 Ps (place, promotion, price and product) of social marketing
  • Integrating elements of social marketing into HIV prevention work with people living with HIV/AIDS
  • Adapting free resources to target those with HIV infection in the community in order to recruit them into care
  • Identifying at least one technique of marketing that will help retain a majority of people living with HIV/AIDS into care
  • Using social marketing techniques to recruit and retain HIV positive individuals into care.

Johnnie Allen, Jr., MPH, Health Equity Consultant, will guest present. Click here to register.


August 19, 2015
2:00 pm - 3:00 pm
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