CDC Digital Media Toolkit: 2017-18 Flu Season

The Centers for Disease Control and Prevention (CDC) developed a digital toolkit to assist public health professionals in communicating about the importance of vaccination. The toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customizable. Below are some important dates to be aware of during flu season:

  • September 28 – Seasonal Flu Vaccination Campaign Kickoff at the National Foundation for Infectious Disease Press Conference in Washington, D.C.
  • September 28 – Join CDC and NFID’s Thunderclap to encourage others to get their flu vaccine this fall.
  • October 18 – Medscape Facebook Live featuring CDC expert Dr. Joe Bresee, who will be answering questions from health care professionals (and the general public) about flu, flu vaccines, and the upcoming flu season.
  • October 24 – #FluStory Twitter Storm. To encourage vaccination and emphasize the seriousness of flu, CDC will launch a “Twitter storm” on October 24 at 1pm ET that will continue throughout the week. You can participate in the event by using the hashtag #FluStory and sharing why flu vaccination is important to you.
  • November 6-11 – CDC will host a blog-a-thon, encouraging partners to blog and post on their websites about the importance of flu vaccine. This year, CDC will focus our post on encouraging providers to make a strong flu vaccine recommendation to patients and arming them with the information they need to respond to questions about flu season and the available vaccines. The blog-a-thon will kick off on CDC’s Public Health Matters blog on November 6.
  • December 3-9 – National Influenza Vaccination Week

View the full toolkit and be sure to use it to help promote vaccination in your communities.

About Kim Rodgers

Kim Rodgers serves as a Communications Specialist at NACCHO. Her work includes promoting local health departments' best practices, as well as partner tools and resources, in infectious disease and preparedness through NACCHO's communications channels, storytelling, and outreach to various audiences.

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