The Centers for Disease Control and Prevention launched Start Talking. Stop HIV. in 2014 as part of its overall Act Against AIDS campaign, which aims to reduce HIV infections among gay, bisexual, and other men who have sex with men by encouraging open discussions between partners and friends about a range of HIV-prevention strategies. Start Talking. Stop HIV. recently introduced new materials that feature individuals telling their own stories. These new resources include printed materials, web banners, and new videos:
- 30-second PSAs;
- Two-minute shorts featuring in-depth conversations about HIV-prevention options; and
- Behind-the-scenes recaps that share the stories of campaign participants.
Instead of simply translating the English materials into Spanish, the Start Talking. Stop HIV. campaign developed materials specifically for Spanish-speaking audiences. Both the English and Spanish versions are based on solid research and testing with their intended audiences.
With this refresh of Start Talking. Stop HIV., CDC continues its commitment to research-driven products designed to reduce HIV transmission and improve the health of this population. Anyone can stay up to date with the latest campaign activities by liking the campaign’s Facebook page and using the hashtag #StartTalkingHIV to join the conversation.
This blog was originally posted on blog.aids.gov and authored by CDC’s David W. Purcell, JD, PhD, Deputy Director, Behavioral and Social Science, Division of HIV/AIDS Prevention.