Gear Up for National Infant Immunization Week 2017

National Infant Immunization Week (NIIW), April 22-29, 2017, is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and celebrate the achievements of immunization programs and their partners in promoting healthy communities. Since 1994, hundreds of communities across the United States have joined together to celebrate the critical role vaccination plays in protecting our children, communities, and public health.

The Centers for Disease Control and Prevention (CDC) recognizes the important role that local health departments (LHDs) play in keeping their communities safe from disease outbreaks through surveillance, education, and administration of childhood vaccines. During NIIW, CDC encourages LHDs to educate parents, caregivers, and healthcare professionals in their communities about the importance of on-time vaccination of children under 2 years old. LHDs can also highlight gaps in local immunization rates and promote local immunization champions, such as the healthcare professionals, parent advocates, and communication specialists honored by CDC’s Childhood Immunization Award program.

CDC has created a robust toolkit to help LHDs participate in NIIW.  For example, you can:

  • Post an NIIW banner or button on your website.
  • Promote positive messages about infant immunization through your Facebook and Twitter accounts. You can find pre-written content here. Use #NIIW to participate in the discussion online.
  • Write a news release, op-ed piece or letter to the editor of your local newspaper. You can find templates in the NIIW Media Relations.
  • Establish an immunization education center in your office, at a local library, major worksites, or other walk-in locations. You can find free educational materials to download and print on CDC’s website.
  • Present about NIIW at an already-scheduled meeting of employers, religious leaders, or media representatives, and ask them to get involved with your activities.
  • Prepare and distribute newsletter articles for employers, neighborhood associations, utility companies, or other organizations with newsletters.
  • Tell healthcare professionals in your community about CDC’s resources on how to communicate effectively with parents about childhood immunization. These resources were developed together by CDC, The American Academy of Pediatricians and The American Academy of Family Physicians.

CDC highly values the NIIW events that LHDs, coalitions and others implement at the community level. Please let them know about your NIIW activities by filling out this short form. With your permission, these activities will be posted on the NIIW website. Thank you for your support of this important national observance. By working together, LHDs, states and the federal government have the power to keep our nation’s children healthy through on-time immunizations.

About Kim Rodgers

Kim Rodgers serves as a Communications Specialist at NACCHO. Her work includes promoting local health departments' best practices, as well as partner tools and resources, in infectious disease and preparedness through NACCHO's communications channels, storytelling, and outreach to various audiences.

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