Funding Opportunity: Health Is Power Campaign – Promoting Sexual Health among Heterosexual African American Men

The National Association of County and City Health Officials (NACCHO), with support from the CDC Division of STD Prevention, is pleased to announce this new funding opportunity to participate in a demonstration site project to implement and evaluate Health Is Power. Health Is Power is designed to promote positive sexual health behaviors among young heterosexual African American men, ages 18-30, through a multi-phased campaign with messaging around increased condom use, healthy relationships, STD prevention, and open partner communication. Health Is Power includes packaged materials and messaging for online and social‐media distribution, as well as print and on‐the‐ground outreach. Materials are intended to be built upon and customized with agency logos, and should include links to drive the target audience to relevant information, resources, services, or events conducted or provided by the agency or a trusted partner.

Demonstration sites will adapt and expand Health Is Power messages and materials to meet the needs of their local target audience, develop customized implementation plans, and evaluate campaign reach and effectiveness. NACCHO will provide technical and capacity building assistance on effective implementation and evaluation of local Health Is Power efforts.

NACCHO will make approximately three awards of up to $40,000 for this 15-month project. Private and public agencies are eligible for this funding opportunity, including local health departments, non-profits, and faith-based and community-based organizations. Application requirements and full details of the project are available in the Request for Applications (RFA). Letters of Intent (optional) are due by 11:59 PM PDT on October 21, 2016. Completed applications are due by 11:59 PM PDT on November 16, 2016. Questions about the RFA and application process can be directed to Sarah Getachew, Program Analyst, at or 202-507-4253.

About Kim Rodgers

Kim Rodgers serves as a Communications Specialist at NACCHO. Her work includes promoting local health departments' best practices, as well as partner tools and resources, in infectious disease and preparedness through NACCHO's communications channels, storytelling, and outreach to various audiences.

2 thoughts on “Funding Opportunity: Health Is Power Campaign – Promoting Sexual Health among Heterosexual African American Men

  1. October 14, 2016 at 3:12 pm

    Regarding the Health Is Power funding opportunity and that only three awards is it safe to guess DOH and CBOs from larger morbidity areas will be likely awarded?

    1. Sarah Getachew
      October 18, 2016 at 3:30 pm

      Hi Theodore, great question. The purpose of this funding opportunity is to increase the local impact of sexual health activities via the Health is Power campaign for heterosexual African American men, ages 18-30. Successful applicants will effectively demonstrate their local need for this type of campaign (e.g., lack of existing services for target population, evidence that target population is experiencing or at risk for increases in STDs) as well as their ability to engage and reach this target audience. While eligibility does not hinge on the applicant coming from a disproportionately affected geographic area, the burden of disease in the particular jurisdiction, especially among the target population, will be taken into consideration when assessing the extent to which the applicant provides “evidence of need for this effort among the target audience.”

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