The CDC launched its latest communications campaign, Doing It, a new national bilingual campaign that emphasizes the importance of HIV testing for all people aged 18-64, at the National HIV Prevention Conference.
Overall, the campaign emphasizes that HIV testing is a normal part of life—everyone is Doing It. Testing campaign advertisements feature a diverse group of participants, community leaders, and celebrities and highlights people from a spectrum of communities—gay, bisexual, and heterosexual; black, white, and Latino; men, women, and transgender people; young and old. The campaign will be promoted through national online, print and broadcast advertisements, Pride events, social media, and community engagement. Visit the Doing It website to learn more here.