Positive Series: Social Marketing Resources for U=U

At the US Conference on AIDS, the Prevention Access Campaign (PAC) announced the launch of +series (Positive Series), an innovative and customizable social marketing campaign for US HIV/AIDS organizations to raise awareness about undetectable equals untransmittable (U=U) and encourage people living with HIV to remain engaged in care and on treatment.

A person living with HIV who takes medication as prescribed and has a suppressed or undetectable viral load (under 200 copies/ml) cannot sexually transmit HIV. In other words, undetectable equals untransmittable (U=U). The science behind U=U is backed by leading research and medical institutions worldwide including the World Health Organization, UNAIDS, National Institutes of Health, and the Centers for Disease Control and Prevention. An increasing number of US public health departments and HIV/AIDS organizations are sharing the U=U message, but many are seeking resources to better communicate the information.

In response, PAC developed the +series campaign and commissioned four artists to create original and educational artwork based on the real stories of people living with HIV. Agencies can download campaign materials—including videos, posters, flyers, and gifs—and can customize the posters by choosing the language (English, Spanish, French, Chinese, and Filipino), targeting messages on transmission risk, or adding their logos and other pertinent information.

Read PAC’s full press release to learn more about +series.


About Kim Rodgers

Kim Rodgers serves as a Communications Specialist at NACCHO. Her work includes promoting local health departments' best practices, as well as partner tools and resources, in infectious disease and preparedness through NACCHO's communications channels, storytelling, and outreach to various audiences.

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