New Videos: #justB Hepatitis Storytelling Campaign

The Hepatitis B Foundation released seven new videos as part of its national #justB storytelling campaign, which was launched one year ago to highlight the personal stories of people from across the United States who have been affected by hepatitis B. The #justB campaign is designed to increase awareness of hepatitis B and its role in causing liver failure and liver cancer, decrease stigma and discrimination associated with the disease, promote testing and vaccination, and support the foundation’s advocacy efforts to increase federal funding for improved access to care and more research to find a cure.

“Since the campaign launched last year, we have seen firsthand how much of a difference it makes when we share the stories of real people affected by hepatitis B at community events, educational briefings, or meetings with lawmakers,” said Rhea Racho, public policy and program manager for the Hepatitis B Foundation. “The #justB stories humanize the problem of hepatitis B and help the general public understand the impact of this disease.”

Each #justB story reflects a unique personal experience and an important message about hepatitis B. Many of the stories were also translated and recorded into second languages including Chinese, Vietnamese, Korean, Tagalog, Khmer, Twi, and Yoruba. The new videos tell the stories of the following people: AliceBrightChendaKatNancyPeterXuan.


All of the #justB digital stories, produced in partnership with the nonprofit organization StoryCenter, are available on the Hepatitis B Foundation website at

About Kim Rodgers

Kim Rodgers serves as a Communications Specialist at NACCHO. Her work includes promoting local health departments' best practices, as well as partner tools and resources, in infectious disease and preparedness through NACCHO's communications channels, storytelling, and outreach to various audiences.

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